B-to-C Marketing on a Shoestring: Focus on Customers
Tweet Tracy Drumm found herself in an unpleasant situation three years ago. Tracy, the Marketing Director for plastic surgeon Steven Dayan, MD, FACS, was told that she had to clamp down on marketing...
View ArticleThe ROI of Putting on Pants
Tweet When the economy is down and your budget is slashed, you might be forced to prove every investment. Your CEO or manager might want to see the ROI of every effort — from direct mail to responding...
View Article2.0 Campaigns for Any Budget
Tweet When a budget gets cut, experimental marketing dollars are often the first to go. Management cannot afford to dabble in unproven strategies. They want to focus on predictable, reliable tactics....
View ArticleStaying the Budget Axe
When times are tight, every marketing campaign and employee's performance is checked. And when you’re holding the budget axe, everything can look like a tree. But try to stifle your inner lumberjack. A...
View ArticleContent Marketing: How shifting the budget led to a 152% boost in landing...
At this week's B2B Summit in Boston, one of the case studies presented was on a multi-channel lead generation campaign conducted by CenterBeam, a technology infrastructure company serving mid-sized...
View Article
